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Daily Life Treasures

Toyota first caught the world’s attention in the 1980s, when it became clear that there was something special about Japanese quality and efficiency.

Japanese cars were lasting longer than American cars and required much less repair. By the 1990s it became apparent that there was something more special about Toyota compared to other automakers in Japan.

It was not eye-popping car designs or performance, though ride was smooth and the designs often very refined. Rather, it was the way Toyota engineered and manufactured the autos that led to unbelievable consistency in the process of the product.

Toyota designed autos faster, with more reliability, yet at competitive cost, even when paying the relatively high wages of Japanese workers.

Equally impressive was that every time Toyota showed an apparent weakness and seemed vulnerable to the competition, Toyota miraculously fixed the problem and came back even stronger.

Today Toyota is the third-largest auto…

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